Why team coaching?

Leaders can be time-poor due to a lack of confidence and trust in their teams. Team Coaching will help you achieve confidence and trust by aligning your team to organisational values and enhancing accountability to both the group and its individuals.

“Team coaching is a process by which a team coach works with a whole team, both when they are together and when they are apart, in order to help them both improve their collective performance and how they work together, and also how they develop their collective leadership to more effectively engage with all their key stakeholder groups to jointly transform the wider business” – Dr Peter Hawkins, Professor of Leadership at Henley Business School

Team coaching enables each member to not only grow their skills as individuals, but also provides the space for the team to connect and appreciate one another, to understand how each of them prefers to operate and their communication styles, which enables them to work coherently and meet team objectives and goals.

Philip Sandahl’s view (Team Coaching International) is that team coaching can have a powerful emotional impact and create extraordinary bonding. For me, this is hugely important as it is key to developing the essential trust and psychological safety needed to be a high-performing team.

The International Coaching Confederation (ICF) report states: “Coaching is profoundly beneficial in the eyes of companies and individuals who hire a coach, with 99% viewing it as “satisfied or very satisfied” and 96% stating, “they’d repeat the process.”

Team Coaching | Benefits for the organisation

Numerous in-depth ICF studies on the benefits of Team Coaching reveal that employers, teams and the individual team members themselves benefited from improved Work Performance, Business Management, Time Management and Team Effectiveness, to name but a few.

Professor Hawkins, a favourite of mine, describes his “Five Cs Model for

High Performing Teams” (Commissioning, Clarifying, Co-Creating,

Connecting, Core Learning) as the key traits that teams must possess to be

transformational. One of the main focuses in this approach is being clear

on what the teams key stakeholders require from them. This understanding is key to the team delivering the results the business needs.

The biggest transformation for me when coaching teams has been the increased self-awareness and understanding of their collective strengths and how they each operate. It has provided them with the opportunity to understand any development needs, providing the insight to take actionable steps towards higher performance and a better workplace. In addition, by shifting the team’s focus to developing, motivating and energising everyone, they’ve created a team culture of collaboration, trust and engagement, where each individual has felt more valued. This can create far-reaching benefits to the wider organisation, including greater progress and lower attrition rates because each individual is energised by performing to their strengths.

According to BeTalent, an experienced team of Workplace Psychologists and assessment experts, “when teams are given the tools to understand and appreciate their cognitive diversity… they are able to come together to deliver results collectively, with each member being given permission to perform to their strengths. Teams who are aware of their collective strengths and development needs are much better at actively seeking support from each other, and offering it when needed. This internal awareness helps the team to develop, resulting in great progress and collaboration”.

As a coach, I recognise the importance of including play in my coaching. Why? Because play allows exploration, and therefore innovation, and it’s a whole lot of fun.

“You can learn more about a person in an hour of play than you can from a lifetime of conversation.” – Plato

The international coaching federation[1] looks at play as a way of stimulating imagination, innovation and creation, regardless of age.  Encouraging individuals to express themselves creatively through the coaching process can be revelatory, providing clients with a deeper understanding of themselves, others and the world around them.

So although play may at first present itself in your thoughts as child-like play, when you include play in team coaching, in ways such as movement or storytelling, it enhances creativity and provides the space for problem-solving.

Team Coaching | Benefits for the individual

Team coaching doesn’t just help organisations, individuals benefit massively from working with a coach in a group setting.

Stats show that over 70% of individuals who receive coaching benefited from improved work performance, relationships and more effective communication.[2]

Each individual will gain valuable insights on themselves and their teammates, improving how they interact and contribute to the team more effectively. As a result of this, they establish more confidence in their role, and when you invest in your employees, they feel more valued by this commitment to them.

With increased confidence and the ability to contribute better within the team, they become more self-reliant and take greater responsibility and accountability for actions and commitment to their role and the organisation.

When I work with teams, I always begin by understanding the individuals separately; this helps build trust in the process.

One of the biggest challenges for the workforce recently has been the impact of change. Working with an individual to understand how change impacts them, where they are within the change curve and moving them to the point of acceptance, exploration and embedding the change into their work-life is very powerful. By exploring what motivates them, their behaviours, traits and strengths, each individual appreciates their significance and potential within the team and contributes better to the team’s collective results.

“We have worked with Tracey over a number of years in law and coaching – she is pragmatic, commercial, empathic, authentic and has immense integrity. Tracey is solution-focused and very human – she combines that very real and elusive quality of high emotional intelligence and deep subject knowledge” ~ Sasha Scott | Founder Inclusive Group: Sexual harassment, Diversity Inclusion Belonging, People Analytics.


[2] Source: Institute of Coaching | https://instituteofcoaching.org/coaching-overview/coaching-benefits


Tracey Latteman is an Executive Coach & Mentor,  focusing on Careers and Performance. Tracey helps organisations create high-performing individuals and teams by assessing and developing strengths and resilience to improve how they think, lead, interact and deliver results. https://www.linkedin.com/in/tracey-latteman/

Are you interested in Team Coaching? Get in touch with me, or learn more here!


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